Transformation update: Official launch of ASN Bank on 1 July

The new organisation gives ASN Bank the clout it needs, in a highly regulated environment, to respond more quickly to rapid technological developments, changing economic conditions, and the impact of this on customers. The transformation will also allow the bank to operate more effectively so it can serve customers better, comply with laws and regulations, and reduce costs. Also in this respect, the staff reduction of more than 700 FTEs announced at the end of 2024 has now been completed. The transformation is planned for implementation within three years.

As part of our rebranding efforts, the first 116 branches have been refitted to showcase the new ASN Bank brand identity, increasing high street visibility from 1 July. On the same day, 1.5 million SNS customers and 0.8 million ASN customers will be switched to the new ASN Bank. To coincide with the rebranding, we are launching a nationwide campaign to position ASN Bank as a forward-looking bank for everyone.

The next important step will be to transfer RegioBank's customers and franchisees to ASN Bank in early 2026. BLG Wonen's intermediary partnerships will be transferred at a later date.

Roland Boekhout (CEO ASN Bank) is pleased with the progress made: "It’s good to see how we are able to deliver so much all at once, and on schedule, too. In doing so, we are going forward at the right speed without cutting any corners. We make sure we work carefully and check in with each other regularly. At the same time, it is undeniably a wonderful challenge to build ASN Bank for our customers, as a new future-oriented and financially solid bank. A bank that naturally builds on sustainability, housing and local presence, and the broad social foundations successfully laid by our previous four brands.

At the same time, I also emphasise the rationale and urgency behind the transformation. A simplified organisational structure is necessary to operate in a more commercially and operationally agile and effective way. This will not only give us the clout we need to respond more quickly and effectively to the needs of our 3 million customers, but also to improve data quality and IT systems, and ensure compliance with increasing laws and regulations. As we announced on 19 November, these are areas which require additional investment in addition to an agile, effective organisation. On the compliance front, ASN Bank is taking the necessary steps for remediation in the domains of anti-financial crime and risk management. To keep focus, these efforts have been consciously separated from the transformation.

I would like to thank our colleagues, franchisees, and intermediaries, as well as our distribution partners for all their concerted efforts. And we also can’t forget the contributions of over 700 former colleagues who left our bank on 1 July. Since our announcement, we have managed to move mountains together. And we did this while keeping the shop open so our customers could continue to rely on the service from us they’ve come to expect from us. But we're not there yet. We will keep pressing on to bring about fundamental changes. This should lead to an agile, cost-efficient bank with an eye for people and society, where the relationship with the customer comes first."

Executive Board Composition
With effect from 1 July 2025, the Executive Board comprises five members:
Roland Boekhout, Chief Executive Officer (CEO), André Haag, Chief Financial Officer (CFO), Saskia Hoskens, Chief Risk Officer (CRO), Isold Heemstra, Chief Operating Officer (COO) and Gwendolyn van Tunen, Chief Financial Crime Officer (CFCO).

Publication of interim results for 2025
On 8 August, ASN Bank will publish its results for the first half of 2025, including an update on financial and commercial developments in this period. 

The attachment 'Transformation update milestone 1 July ASN Bank' describes in detail the progress achieved. In line with the announcements published in the fourth quarter of 2024, we do this based on three pillars of the transformation.